New approaches in marketing are definitely shaped by technology. Consumers demand increasingly more interactive, personal and interesting experiences, and that is the charm of technology. It is therefore not unusual that the year 2020 brings exponential growth of new technologies, even greater importance of interactivity, growth of artificial intelligence use and, as a result, even more personalised communication.
Mobile apps, social media and chatbots are digital touch points which are part of a consumer’s everyday life. What does this mean for brands? Nothing else but thousands of opportunities to reach the consumer.