In a digital advertising world dominated by fast turnaround and flexibility, it is often difficult to advocate for continuous investment in digital advertising. However, analytical data contradicts this notion. Brands that continue to invest at the top of the sales funnel over several months achieve better performance and ROI compared to those that stop after just three months.

For many years, third-party cookies have been an essential tool for digital marketers to gather data on consumer behaviour and personalize their advertising activities. However, with the rise of data privacy concerns and the phasing out of third-party cookies by major tech companies, marketers are scrambling for alternatives. In this new era when third-party cookies will no longer be a viable option, first-party data has become crucial for creating personalized advertising and gaining a competitive edge.

During turbulent times, the most successful companies increase their investment in display advertising. A joint iPROM and Valicon study shows that the majority of Slovenian advertisers will maintain or increase their investments in digital advertising in the future. In total, they will spend almost EUR 100 million on digital advertising in 2021, with display advertising receiving the largest slice of the pie. With the advent of advanced advertising technologies, display advertising has emerged as one of the most effective forms of advertising and gives online advertisers the most bang for their advertising buck.

The pandemic has left its mark on all industries and many businesses worldwide and the automotive industry is among those facing major challenges. The changes impacted the supply chain and production as well as its ability to meet customer demand. To date, the industry has already adjusted to the new situation somewhat, but for its long-term recovery it will be even more important to take into account the changing consumer purchasing patterns and habits, as well as the changing media/advertising landscape.

The use of advanced technologies will continue to fuel the growth in online commerce in the future. Consumer brands are on thin ice that will give way under those that embrace digital technologies without a pre-determined strategy or solely for the sake of digitalisation. Check out this short guide to learn how you can transform your business safely and effectively.

The method of communication has changed profoundly in a truly short period of time. In less than 30 years, we have gone from phone calls and messages to e-mail, video chats and, lately, to virtual reality and the Internet of Things and Services. The telecommunication industry is breaking new ground in the field of digital restructuring. On the other hand, this industry, one of the richest when it comes to data, is still not fully benefitting from the potential offered by the telecommunication industry itself, particularly when it comes to better understanding the consumers and satisfying their wishes.

As the physical world stopped in its tracks for a bit, online life has never been more alive. Digital media are breaking visitor number records as are the companies that pivoted to online sales and accelerated their digital channel communication efforts. For companies looking to survive it has never been more important to use advanced digital advertising technologies to communicate with consumers effectively. The winners of this crisis will be those who are ready to become digital.

Mobile apps, social media and chatbots are digital touch points which are part of a consumer’s everyday life. What does this mean for brands? Nothing else but thousands of opportunities to reach the consumer.

The decision journey of modern omni connected consumers has changed radically over the last ten years. The rapid development of technology affects the formation of new points of consumer contact with a brand that are crucial for the consumer decision journey. Therefore, brands have strongly focused on understanding what drives consumer decisions and what affects their purchase journey.