About author

Milos Suša has worked full-time for iPROM since 2011. Currently, he coordinates the work of online media specialists and helps them achieve their sales targets. He is a sales professional with invaluable experience in the field of digital solutions. Along with his experience in marketing digital advertising solutions, his expertise in IT and economics help him build business relationships in this rapidly changing industry. In his spare time, Miloš enjoys researching digital marketing and marketing in general. His research interests include the modern transformation of marketing approaches in automotive, banking, tourism, and consumer electronics. With his entrepreneurship mindset, he believes business opportunities can be found in regional and international deals.
First-party data in retail - fuel for new revenue streams across retail media networks - iPROM - Experts opinions - Miloš Suša

First-party data in retail – fuel for new revenue streams across retail media networks

Miloš Suša

Digital advertising is fundamentally changing, making first-party data more important than ever. With the phasing out of third-party data used for targeting and buying ad space across digital media properties and the increased recognition of the value of first-party data, retailers are acutely aware of its potential.

In this post, I will briefly explain what first-party data is, its importance for retailers, how they can leverage it and why it plays a key role in building retail media networks or similar company-owned media networks that can be used to market ad space to its partners and customers.

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Continuous top-of-funnel advertising delivers long-term results - iPROM - Expert opinions - Miloš Suša

Continuous top-of-funnel advertising delivers long-term results

Miloš Suša

In a digital advertising world dominated by fast turnaround and flexibility, it is often difficult to advocate for continuous investment in digital advertising. However, analytical data contradicts this notion. Brands that continue to invest at the top of the sales funnel over several months achieve better performance and ROI compared to those that stop after just three months.

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Dominate the Post-Third-Party Cookie Era: Leverage First-Party Data to Gain Competitive Edge - iPROM - Expert opinions - Miloš Suša

Dominate the Post-Third-Party Cookie Era: Leverage First-Party Data to Gain Competitive Edge

Miloš Suša

For many years, third-party cookies have been an essential tool for digital marketers to gather data on consumer behaviour and personalize their advertising activities. However, with the rise of data privacy concerns and the phasing out of third-party cookies by major tech companies, marketers are scrambling for alternatives. In this new era when third-party cookies will no longer be a viable option, first-party data has become crucial for creating personalized advertising and gaining a competitive edge.

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Overcome Advertising Targeting Bias with First-Party Data - iPROM - Expert opinions - Miloš Suša

Overcome Advertising Targeting Bias with First-Party Data

Miloš Suša

The importance of first-party data in digital advertising is growing as marketers become increasingly aware of the potential biases and limitations of relying on third-party data. First-party data provides businesses with a more accurate picture of their audiences, allowing them to better understand their customers’ needs and interests before launching campaigns. In addition to improving targeting accuracy, this also reduces the risk of bias in advertising. How? I introduce some examples in this blog.

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Display advertising remains the flagship of successful brands in 2022  - iPROM - Expert opinions - Miloš Suša

Display advertising remains the flagship of successful brands in 2022

Miloš Suša

During turbulent times, the most successful companies increase their investment in display advertising. A joint iPROM and Valicon study shows that the majority of Slovenian advertisers will maintain or increase their investments in digital advertising in the future. In total, they will spend almost EUR 100 million on digital advertising in 2021, with display advertising receiving the largest slice of the pie. With the advent of advanced advertising technologies, display advertising has emerged as one of the most effective forms of advertising and gives online advertisers the most bang for their advertising buck.

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Automotive industry: It's time for digital acceleration - iPROM - Expert opinions - Miloš Suša - Main

Automotive industry: It’s time for digital acceleration

Miloš Suša

The pandemic has left its mark on all industries and many businesses worldwide and the automotive industry is among those facing major challenges. The changes impacted the supply chain and production as well as its ability to meet customer demand. To date, the industry has already adjusted to the new situation somewhat, but for its long-term recovery it will be even more important to take into account the changing consumer purchasing patterns and habits, as well as the changing media/advertising landscape.

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A basic guide to digital transformation for consumer brands - iPROM - Expert opinions - Miloš Suša - Main

A basic guide to digital transformation for consumer brands

Miloš Suša

The use of advanced technologies will continue to fuel the growth in online commerce in the future. Consumer brands are on thin ice that will give way under those that embrace digital technologies without a pre-determined strategy or solely for the sake of digitalisation. Check out this short guide to learn how you can transform your business safely and effectively.

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The telecommunications industry is pushing the limits in data technology use - iPROM - Expert opinions - Miloš Suša

The telecommunications industry is pushing the limits in data technology use

Miloš Suša

The method of communication has changed profoundly in a truly short period of time. In less than 30 years, we have gone from phone calls and messages to e-mail, video chats and, lately, to virtual reality and the Internet of Things and Services. The telecommunication industry is breaking new ground in the field of digital restructuring. On the other hand, this industry, one of the richest when it comes to data, is still not fully benefitting from the potential offered by the telecommunication industry itself, particularly when it comes to better understanding the consumers and satisfying their wishes.

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Predictive advertising  consumer decisions can be predicted - iPROM - Blog - Miloš Suša

Advertising in the time of change: The context and accurate targeting have never been more important

Miloš Suša

As the physical world stopped in its tracks for a bit, online life has never been more alive. Digital media are breaking visitor number records as are the companies that pivoted to online sales and accelerated their digital channel communication efforts. For companies looking to survive it has never been more important to use advanced digital advertising technologies to communicate with consumers effectively. The winners of this crisis will be those who are ready to become digital.

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Consumer decision journey: What effect do digital touch points have? - iPROM - Blog - Miloš Suša

Consumer decision journey: What effect do digital touch points have?

Miloš Suša

Mobile apps, social media and chatbots are digital touch points which are part of a consumer’s everyday life. What does this mean for brands? Nothing else but thousands of opportunities to reach the consumer.

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About author

Milos Suša has worked full-time for iPROM since 2011. Currently, he coordinates the work of online media specialists and helps them achieve their sales targets. He is a sales professional with invaluable experience in the field of digital solutions. Along with his experience in marketing digital advertising solutions, his expertise in IT and economics help him build business relationships in this rapidly changing industry. In his spare time, Miloš enjoys researching digital marketing and marketing in general. His research interests include the modern transformation of marketing approaches in automotive, banking, tourism, and consumer electronics. With his entrepreneurship mindset, he believes business opportunities can be found in regional and international deals.