At this year’s MIXX Awards Europe 2025, iPROM and its partners received three silver awards for projects carried out in collaboration with Fraport Slovenija, SPAR Slovenija, and Kotányi Slovenija, as well as the Retoba laboratory. The awarded projects – Ljubljana Airport FLY 2.0, SPAR Tailormade and Kotányi AI Chef – showcase advanced applications of first-party data, artificial intelligence methods and technologically independent advertising solutions.

This year, the largest Slovenian conference on technological trends and breakthrough ideas, Game Changer, opened a discussion on a range of contemporary topics. Among them was the future of the digital environment, where advanced technologies are reshaping how companies collect, manage, and use data. One of the speakers who contributed insights to the professional debate was Tomaž Tomšič, Head of iPROM Labs, who presented how advanced data ecosystems and first-party data help build safer and more reliable AI solutions.

At this year’s Digital Communication Awards ceremony in Berlin, the Kotányi AI Chef project won the gold award in the AI Communications & Content Creation category, while the Ljubljana Airport FLY project secured third place in the AI Strategy & Analytics category. The Kotányi AI Chef project was developed in collaboration between Kotányi Slovenia and Retoba laboratory, while Ljubljana Airport FLY is the result of a partnership between Fraport Slovenia and iPROM.

iPROM achieved a double success at the WEBSI Digital Champions of Slovenia 2025 competition together with its partners. The project Ljubljana Airport FLY, developed in cooperation with Fraport Slovenia, won first place in the category Best Use of Data, while the project SPAR Tailormade, created in collaboration with SPAR Slovenia, secured third place in the category Retail.

This year’s 30th anniversary edition of the Slovenian Marketing Conference (SMK) delivered standout moments and sparked both intellectual and creative inspiration. Known for its rich program, expert content, diversity of topics, and forward-thinking ideas, SMK continues to set itself apart from other industry events. Following the conference, the Slovenian Marketing Association published a comprehensive summary highlighting the key themes of this year’s gathering. Among the speakers were two members of the iPROM team: Simon Cetin, founder and partner at iPROM and head of the Retoba Lab, and Anže Hribar, director of analytics at iPROM.

The European digital advertising market reached €118.9 billion in 2024, up 16 percent from 2023. Notable countries with above-average growth are Croatia, which achieved a growth rate of 14.3%, and Serbia, which, with a 24.8% increase, making it one of the fastest-growing markets. Display advertising remains a key segment in both markets. In Europe, display advertising increased by 18.2 percent in 2024. In Croatia, it recorded a growth rate of 13.2%, and in Serbia, it matched the European rate with an 18.2% increase.

At the DIGGIT 2025 conference, the project integrating reinforcement learning into the Ljubljana Airport FLY advertising platform – developed by Fraport Slovenia and iPROM – won the Grand Prize for Digital Efficiency and the Gold Prize in the Data Use in Digital Advertising category. The project received these awards based on its measurable business results, innovative use of artificial intelligence, and consistent, long-term data strategy.

The virtual AI ambassador for the new Peugeot 2008 has received international recognition for its innovation in combining advanced artificial intelligence with modern marketing approaches. The project won the prestigious global Peugeot Awards 2024 for its pioneering use of AI in marketing and was shortlisted in two categories – Automotive and AI in Communication – for the European Excellence Awards 2024, which honor excellence in communication and marketing.

In the digital realm, companies like Peugeot, IKEA, L’Oréal and Klarna are increasingly using generative artificial intelligence (AI) to create innovative solutions and improve user experiences. These conversational systems and virtual assistants offer personalised advice, support purchase decisions and boost customer service efficiency. Peugeot’s Digital Ambassador for the 2008 model, IKEA’s Creative for home design, L’Oréal’s Beauty Assistant and Klarna’s Financial Advisor demonstrate how AI drives the creation of more interactive and personalised user journeys.

According to IAB Europe, the European digital advertising market grew by 11.1 percent in 2023, reaching €96.9 billion. This represents a significant increase compared to other international markets. In Serbia, AdEx recorded a 27.6 percent growth in digital advertising investments, while Croatia saw a 17.2 percent increase. The share of display advertising in the European digital advertising market continues to grow, with nearly a 13 percent annual increase. In Serbia, annual growth exceeded 26.8 percent, while in Croatia it reached 20.3 percent.