
Retoba Laboratory and Peugeot Slovenia win an international award for their innovative use of artificial intelligence in marketing
The virtual AI ambassador for the new Peugeot 2008 has received international recognition for its innovation in combining advanced artificial intelligence with modern marketing approaches. The project won the prestigious global Peugeot Awards 2024 for its pioneering use of AI in marketing and was shortlisted in two categories – Automotive and AI in Communication – for the European Excellence Awards 2024, which honor excellence in communication and marketing.

Wonderful World of AI: How Brands Are Leveraging Generative Artificial Intelligence
In the digital realm, companies like Peugeot, IKEA, L’Oréal and Klarna are increasingly using generative artificial intelligence (AI) to create innovative solutions and improve user experiences. These conversational systems and virtual assistants offer personalised advice, support purchase decisions and boost customer service efficiency. Peugeot’s Digital Ambassador for the 2008 model, IKEA’s Creative for home design, L’Oréal’s Beauty Assistant and Klarna’s Financial Advisor demonstrate how AI drives the creation of more interactive and personalised user journeys.

AdEx 2023: The digital advertising market in Europe is now worth nearly €100 billion
According to IAB Europe, the European digital advertising market grew by 11.1 percent in 2023, reaching €96.9 billion. This represents a significant increase compared to other international markets. In Serbia, AdEx recorded a 27.6 percent growth in digital advertising investments, while Croatia saw a 17.2 percent increase. The share of display advertising in the European digital advertising market continues to grow, with nearly a 13 percent annual increase. In Serbia, annual growth exceeded 26.8 percent, while in Croatia it reached 20.3 percent.

AdEx 2022: Display Advertising Accounts for 50% of Digital Ad Spending in Europe
According to IAB Europe, digital advertising investments in the European market have increased by 9.8% to a total value of EUR 86 billion, with display advertising already accounting for half of the total market value of digital advetising investments. In the Adriatic region, Croatia recorded a 20.3% increase in digital advertising investment last year and Serbia 15.4%. In 2022, display advertising in Europe grew by an average of 9.7%, with Croatia growing by 26.5% and Serbia by 15.7%.

Ljubljana Airport Fly technology solution wins 2022 WEBSI Web Champions Award
iPROM won first place in the Application of Advanced Technology category at the 2022 WEBSI Web Champions Awards for its Ljubljana Airport Fly technology solution, developed for Fraport Slovenia, the operator of Ljubljana airport.

Fraport Slovenija and iPROM win the DIGGIT Grand Prize
In cooperation with iPROM, Fraport Slovenia’s Customer-Personalized »Destinations from Ljubljana Airport« campaign won the Grand Prize awarded by the DIGGIT expert jury in the category of digital advertisements.

We are looking for a Search Engine Marketing Specialist (m/f). Join us and help us develop digital strategies for our regional clients!
Are you a Google Ads specialist and refuse to be scared by big data? Are you interested in different advertising and analytics tools and platforms? Do you want to work with globally recognized brands on digital campaigns? iPROM is looking for a Search Engine Marketing Specialist to join its team and help develop successful digital strategies for our clients.

We are looking for a JavaScript developer/programmer (m/f)
As we accelerate our solution development and expand into international markets, iPROM is looking for a JavaScript developer who will work on the upgrade to one of the most advanced Ad-Tech platforms in the Adriatic region in the field of iPROM Yield solutions.
iPROM Awarded AAA Platinum Creditworthiness Certificate of Excellence for 2021
Bisnode Slovenia has awarded iPROM the AAA Platinum creditworthiness certificate of excellence for 2021. This is an internationally recognised certification that signals a company’s reliability, credibility and low risk to all business partners. The Platinum certificate is only awarded to companies that achieved the Gold AAA creditworthiness rating for three consecutive years. In Slovenia, only 3.7% out of more than 217,000 registered companies are eligible for the Platinum creditworthiness certificate.

iPROM receives award for the most effective digital project
The digital advertising campaign entitled “We help you make your wishes come true” designed by iPROM, SKB banka and Valicon won in the category for the Most effective digital project (Use of Data) at 2021 WEBSI Online Champions – the largest digital project competition in Slovenia.
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