In the digital realm, companies like Peugeot, IKEA, L’Oréal and Klarna are increasingly using generative artificial intelligence (AI) to create innovative solutions and improve user experiences. These conversational systems and virtual assistants offer personalised advice, support purchase decisions and boost customer service efficiency. Peugeot’s Digital Ambassador for the 2008 model, IKEA’s Creative for home design, L’Oréal’s Beauty Assistant and Klarna’s Financial Advisor demonstrate how AI drives the creation of more interactive and personalised user journeys.

According to IAB Europe, the European digital advertising market grew by 11.1 percent in 2023, reaching €96.9 billion. This represents a significant increase compared to other international markets. In Serbia, AdEx recorded a 27.6 percent growth in digital advertising investments, while Croatia saw a 17.2 percent increase. The share of display advertising in the European digital advertising market continues to grow, with nearly a 13 percent annual increase. In Serbia, annual growth exceeded 26.8 percent, while in Croatia it reached 20.3 percent.

According to IAB Europe, digital advertising investments in the European market have increased by 9.8% to a total value of EUR 86 billion, with display advertising already accounting for half of the total market value of digital advetising investments. In the Adriatic region, Croatia recorded a 20.3% increase in digital advertising investment last year and Serbia 15.4%. In 2022, display advertising in Europe grew by an average of 9.7%, with Croatia growing by 26.5% and Serbia by 15.7%.

iPROM won first place in the Application of Advanced Technology category at the 2022 WEBSI Web Champions Awards for its Ljubljana Airport Fly technology solution, developed for Fraport Slovenia, the operator of Ljubljana airport.

In cooperation with iPROM, Fraport Slovenia’s Customer-Personalized »Destinations from Ljubljana Airport« campaign won the Grand Prize awarded by the DIGGIT expert jury in the category of digital advertisements.

Are you a Google Ads specialist and refuse to be scared by big data? Are you interested in different advertising and analytics tools and platforms? Do you want to work with globally recognized brands on digital campaigns? iPROM is looking for a Search Engine Marketing Specialist to join its team and help develop successful digital strategies for our clients.

As we accelerate our solution development and expand into international markets, iPROM is looking for a JavaScript developer who will work on the upgrade to one of the most advanced Ad-Tech platforms in the Adriatic region in the field of iPROM Yield solutions.

Bisnode Slovenia has awarded iPROM the AAA Platinum creditworthiness certificate of excellence for 2021. This is an internationally recognised certification that signals a company’s reliability, credibility and low risk to all business partners. The Platinum certificate is only awarded to companies that achieved the Gold AAA creditworthiness rating for three consecutive years. In Slovenia, only 3.7% out of more than 217,000 registered companies are eligible for the Platinum creditworthiness certificate.

The digital advertising campaign entitled “We help you make your wishes come true” designed by iPROM, SKB banka and Valicon won in the category for the Most effective digital project (Use of Data) at 2021 WEBSI Online Champions – the largest digital project competition in Slovenia.

iPROM is a pioneer in the development of digital advertising technologies and the largest digital agency in Slovenia. As our company’s operations in Slovenia and the region are expanding rapidly, we are looking to strengthen our development team with a JavaScript developer.