The IAB Slovenia Institute presented its findings at the 18th IAB Academy on the topic of AdEx survey on gross investment in digital advertising for 2019. Investments in Slovenia are estimated at EUR 60.7 million, which is an increase of 11% compared to 2018. For this year, the iPROM and Valicon survey »The attitude of Slovenian companies towards digital advertising« before the Covid-19 pandemic predicted a 17% increase in investment in advertising on digital channels. Exact growth is difficult to predict in the given situation, but the interlocutors at the IAB Academy agreed that we are witnessing accelerated digitalisation, which also has a positive impact on digital advertising.

Life in China is getting back on track, and consumers want to travel again after a long time. Most of the interest is directed towards domestic tourism, which is coming back to normal.

Globalisation brings many benefits, but on the other hand, the interconnectedness of everything and everyone has affected the economy throughout the world, even in the era of new reality. The encouraging news is coming from China, from the automotive industry to be more precise.

Miha Rejc, Head of Social-Media Management of iPROM, spoke to Marketing magazin in order to explain how the new reality affects marketing communications and an increase in social media traffic.

Andrej Ivanec, Media Planning Director of iPROM, has conducted an interview with the business magazine »Svet kapitala«, in which he discussed the necessity of targeted advertising in this new reality.

Due to the pandemic, marketing in the tourism sector all over the world is facing numerous challenges. According to the predictions, national borders will soon be open again, with the tourist resorts being allowed to open their doors as well. This is why now is the perfect time for the tourist sector to remember contact with consumers who will soon be able to choose from among the many options available on the market.

China is recovering from the first wave of the pandemic and faces the economic challenges that affect the advertising market. eMarketer is forecasting that programmatic advertising spend will continue to grow thanks to its effectiveness and performance.

In the past seven days until today (20 March 2020), the weekly reach of Slovenian digital media has increased by 60% compared to the same period in February. We have also perceived an increase in the digital media reach in Bosnia and Herzegovina (54%), Croatia (51%), North Macedonia (47%), Montenegro (46%), and Serbia (43%).

Simon Cetin discussed the key milestones in 2019 and the biggest challenges in 2020 with Marketing Magazin. In the interview, he points out that a motivated team, the customers’ trust and the recognition of the specialist public are factors showing that iPROM is developing into the right direction.

For the fifth time in a row, representatives of the iPROM agency attended the Web Summit, a technological conference that is at the top of the event calendar of every expert in the field of digital technology.