Expert opinions Archives

A good consumer experience is the key to success of a company (Part 1)

15. 05. 2018, Leon Brenčič

As technology becomes more powerful, it is strongly altering buying behaviour and expectations of consumers. Instead of creating a user experience (UX), we are now focussing on designing a consumer experience (CX), based on creating experiences throughout the (digital) retail chain by exceeding expectations.

The Future Of Advertising Is Programmatic

04. 05. 2018, Simon Struna

Digitization is transforming all industries while advertising builds new foundations for smart use of technology. In the world of advertising, the digital ecosystem is changing practically daily.

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