In addition to tourism, the automotive industry is facing many changes in this new reality. Experts predict that it will be among the first to be forced to reshape its business models and head in the direction of a sharing economy, e-mobility and connected cars. Exactly how this development will take place is difficult to predict at this time. What marketing experts perceive already, is the fact that the purchasing route for cars and related services has shifted even more strongly to digital channels.
In the age of accelerated digitalisation, the goal of every company is to ensure an appropriate digital presence regardless of whether it operates in the B2B or B2C segment. A well-defined strategy for performing on digital channels based on data is key to achieving efficiency and monetising inputs into the digital presence.