According to recent research by iPROM and Valicon, display advertising is the most popular form of digital advertising, even among domestic brands. Read this post to learn about its strengths, why it’s prioritized by the leading advertisers and how it’s delivering results.

During the epidemic, display advertising was the most prevalent form of advertising, among other things because it offered brand protection and safety.

In addition to tourism, the automotive industry is facing many changes in this new reality. Experts predict that it will be among the first to be forced to reshape its business models and head in the direction of a sharing economy, e-mobility and connected cars. Exactly how this development will take place is difficult to predict at this time. What marketing experts perceive already, is the fact that the purchasing route for cars and related services has shifted even more strongly to digital channels.

Currently, the global influence of the coronavirus pandemic on advertising investments cannot be accurately foretold yet. Considering the IAB survey on US market conditions, we can expect that most advertisers will be redistributing their marketing budgets in the short run.

Surpluses in the dynamic digital ecosystem can only be generated through a sound strategy and an innovative combination of advertising approaches. These must be based on data and technology to ensure the possibility of continuous optimising and thus enriching the funds invested in the form of improved results.

Digital media is dominated by display advertising, and investment into this form of advertising will doubtlessly continue to increase. Considering the results of the AdEx study for Slovenia, display advertising has already exceeded 60 per cent of all investments into digital advertising in the Slovenian media, while the iPROM and Valicon research on the relationship of Slovenian companies towards digital advertising predicts that this year, Slovenian advertisers will allocate the largest portion of advertising means to this form of digital advertising.

In May, IAB and IAB Europe issued their annual reports on digital advertising for 2017 for the United States of America and Europe. Andrej Ivanec, Digital Planning Director of iPROM, points out the key findings of both report.