Expert opinions Archives

Eliminating Bias in Ad Targeting: How iPROM Private DMP is Leading the Way

28. 02. 2023, Simon Struna

Ad targeting has long been plagued by bias, with traditional methods relying on assumptions about demographics and failing to accurately represent the diverse and changing nature of modern consumers. As a result, many brands have struggled to reach and engage their target audience effectively, fuelling frustration and the rise of ad blocking technologies. However, iPROM Private DMP is here to change the rules to this game.

Overcome Advertising Targeting Bias with First-Party Data

16. 02. 2023, Miloš Suša

The importance of first-party data in digital advertising is growing as marketers become increasingly aware of the potential biases and limitations of relying on third-party data. First-party data provides businesses with a more accurate picture of their audiences, allowing them to better understand their customers’ needs and interests before launching campaigns. In addition to improving targeting accuracy, this also reduces the risk of bias in advertising. How? I introduce some examples in this blog.

The Importance of First-Party Data in Digital Advertising: Understanding the Differences Between First-, Second-, and Third-Party Data

01. 02. 2023, Nejc Lepen

Have you ever thought about the different types of data used in digital advertising? If so, you’re not alone. In today’s digital world, data plays a crucial role in marketing efforts, and it’s important to understand the different types of data that are available and their potential applications.
In this blog post, we’ll be exploring the differences between first-party data, second-party data, and third-party data.