What should the automotive industry bet on this year to avoid a repeat of last year? - iPROM - Expert opinions - Leon Brenčič

What should the automotive industry bet on this year to avoid a repeat of last year?

Leon Brenčič

The automotive industry faces several challenges, despite the impressive global sales figures achieved in recent years (68.2 million cars in 2018 and 65.5 million in 2019). Lockdown measures have led to the closure of production facilities, disruptions in supply chains and a drop in walk-in traffic at retail outlets. On the other hand, this year has seen a renewed interest in car purchases. How is the automotive industry coping with the challenges and where do we stand after the first quarter of the year?

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How can an effective data strategy help you sell even as circumstances change - iPROM - Expert opinions - Nejc Lepen

How can an effective data strategy help you sell even as circumstances change

Nejc Lepen

A best practice example of leveraging digital media for branding and accelerating sales by using intelligent advertising technologies and advanced databases.

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