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Why Brands Should Build Their Own Walled Garden for Digital Advertising: The Benefits of Leveraging First-Party Data and iPROM’s Private DMP Solution
Brands are increasingly looking for ways to take control of their digital advertising and marketing in order to ensure that their ad spend is being used effectively. Building a walled garden can provide them with the data they need to make informed decisions about how and where to spend their advertising budget. A walled garden can be defined as a closed system or network where user content and activities are restricted to the boundaries of the garden.
Unlocking the Power of the Open Web: How to Boost Your Brand and Advertising Strategy with iPROM Private DMP and Programmatic Platform
In a previous blog post, Miha Rejc, Head of Digital Strategy at iPROM, explained the difference between the media that are part of the so-called open web and the platforms that are also called walled gardens, where user data and their responses to advertisements are only available to the managers or owners of these platforms. He highlighted the key benefits that the open web offers to advertisers, such as agility, data connectivity, and transparency. He also emphasized the user-side understanding of the differences and why savvy advertisers and successful brands understand that the open web is key for any effective digital advertising strategy.
Discover the Power of Choosing Your Own Path: How the Open Web Empowers Advertisers
We are increasingly talking about the split in the digital media landscape. With the development of Web 3.0, we are faced with both the open web and walled gardens. Due to the manner in which digital advertising activities are conducted, these media ecosystems, which are an important part of the web, are undergoing rapid transformation at present. In this post, I will explain the difference between the ecosystems and their unique characteristics from the perspective of digital advertising.
Miha Rejc for Marketing magazin: Digital media content is more important than ever
Miha Rejc, Head of Social-Media Management of iPROM, spoke to Marketing magazin in order to explain how the new reality affects marketing communications and an increase in social media traffic.
New technologies are dictating new advertising rules
What do technological innovations contribute to digital advertising?
Nowadays, technological development is exponentially quick; many innovations appearing on the market a couple of years ago will start being used for mass consumption in the years to come. The last leap of a similar size happened approximately ten years ago when smartphones appeared on the market, changing the manner in which we communicate, obtain information, and perform daily tasks. Our perception of the world has changed. We were all a part of this (r)evolution. The next giant leap is happening right this instant.
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