
Greater use of the internet and an increased visit to digital media require adaptations to the design of media buying
In the current situation, the efficiency of advertising is now more important than ever. Thus, it makes sense that the experts in the design of media buying take into account the increasing activity of consumers in digital media and direct their inputs just where the susceptible target group is located.

Consumer Information as the Compass of Creativity
As consumers, we are increasingly inspired by stories and excellent offers; in the future, the most successful brands will be the ones building their story around the needs and interests of their consumers. Previously, the creators recognised said needs and interest intuitively; nowadays, however, we can check them very effectively by using data. Today, data are considered to be the compass when it comes to planning communication and advertisement action.
Avtorji
- Alena Selimović 2
- Andraž Turel 1
- Andrej Beširevič 1
- Andrej Cetin 3
- Andrej Ivanec 8
- Anže Hribar 1
- Igor Mali 5
- Kristjan Pasar 1
- Leon Brenčič 10
- Luka Andrejak 3
- Mateja Zupan 1
- Matjaž Fajfar 1
- Miha Rejc 6
- Miloš Suša 10
- Monika Čurin 1
- Nejc Lepen 9
- Sašo Fleiss 2
- Simon Struna 5
- Slaven Petrovič 2
- Tomaž Tomšič 8
- Uroš Končar 5