Greater use of the internet and an increased visit to digital media require adaptations to the design of media buying - iPROM - Blog - Slaven Petrovič

Greater use of the internet and an increased visit to digital media require adaptations to the design of media buying

Slaven Petrovič

In the current situation, the efficiency of advertising is now more important than ever. Thus, it makes sense that the experts in the design of media buying take into account the increasing activity of consumers in digital media and direct their inputs just where the susceptible target group is located.

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Consumer Information as the Compass of Creativity - iPROM - Blog - Slaven Petrovič

Consumer Information as the Compass of Creativity

Slaven Petrovič

As consumers, we are increasingly inspired by stories and excellent offers; in the future, the most successful brands will be the ones building their story around the needs and interests of their consumers. Previously, the creators recognised said needs and interest intuitively; nowadays, however, we can check them very effectively by using data. Today, data are considered to be the compass when it comes to planning communication and advertisement action.

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