Consumer Information as the Compass of Creativity - iPROM - Blog - Slaven Petrovič

Consumer Information as the Compass of Creativity

Slaven Petrovič

As consumers, we are increasingly inspired by stories and excellent offers; in the future, the most successful brands will be the ones building their story around the needs and interests of their consumers. Previously, the creators recognised said needs and interest intuitively; nowadays, however, we can check them very effectively by using data. Today, data are considered to be the compass when it comes to planning communication and advertisement action.

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