Why display advertising is the main choice of advertisers - iPROM - Expert opinions - Andrej Ivanec

Why display advertising is the main choice of advertisers

Andrej Ivanec

According to recent research by iPROM and Valicon, display advertising is the most popular form of digital advertising, even among domestic brands. Read this post to learn about its strengths, why it’s prioritized by the leading advertisers and how it’s delivering results.

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Automotive industry: It's time for digital acceleration - iPROM - Expert opinions - Miloš Suša - Main

Automotive industry: It’s time for digital acceleration

Miloš Suša

The pandemic has left its mark on all industries and many businesses worldwide and the automotive industry is among those facing major challenges. The changes impacted the supply chain and production as well as its ability to meet customer demand. To date, the industry has already adjusted to the new situation somewhat, but for its long-term recovery it will be even more important to take into account the changing consumer purchasing patterns and habits, as well as the changing media/advertising landscape.

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The purchase journey in the automotive industry is moving increasingly online - iPROM - Expert opinions - Leon Brenčič

The purchase journey in the automotive industry is moving increasingly online

Leon Brenčič

Car shopping is on the rise again, but is moving online. During the pandemic, online shopping has become a strong part of the shopping habits of Slovenian consumers. However, buying a car is more complex than buying consumer goods, and car dealers cannot completely digitalize their purchase journeys just yet. What are the obstacles and how can dealers overcome them in the coming years, which will be critical to the recovery of the automotive industry?

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How accelerating digitisation is changing the banking experience - iPROM - Expert opinions - Uroš Končar - Main

How accelerating digitisation is changing the banking experience

Uroš Končar

While banks previously did not fully take advantage of digital technology, the past year has seen significant strides in their digital transformation. While they’ve managed to digitalize new processes and deploy services for contactless remote commerce in just a few months, they still have their work cut out for them in the future. Read this post to find out how the traditional banking industry is adapting to the new environment and the things that will have a huge impact on its future.

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What should the automotive industry bet on this year to avoid a repeat of last year? - iPROM - Expert opinions - Leon Brenčič

What should the automotive industry bet on this year to avoid a repeat of last year?

Leon Brenčič

The automotive industry faces several challenges, despite the impressive global sales figures achieved in recent years (68.2 million cars in 2018 and 65.5 million in 2019). Lockdown measures have led to the closure of production facilities, disruptions in supply chains and a drop in walk-in traffic at retail outlets. On the other hand, this year has seen a renewed interest in car purchases. How is the automotive industry coping with the challenges and where do we stand after the first quarter of the year?

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How can an effective data strategy help you sell even as circumstances change - iPROM - Expert opinions - Nejc Lepen

How can an effective data strategy help you sell even as circumstances change

Nejc Lepen

A best practice example of leveraging digital media for branding and accelerating sales by using intelligent advertising technologies and advanced databases.

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Nejc Lepen for Delo: When an airport becomes an advertising medium - iPROM - News

When an airport becomes an advertising medium

Nejc Lepen

The digital transformation of the media inventory of Ljubljana Jože Pučnik Airport is an example of good practice for monetizing proprietary media assets.

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Brand protection and safety as important benefits of display advertising during the epidemic - iPROM - Expert opinions - Andrej Ivanec

Brand protection and safety as important benefits of display advertising during the epidemic

Andrej Ivanec

During the epidemic, display advertising was the most prevalent form of advertising, among other things because it offered brand protection and safety.

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Contextual intelligence is becoming increasingly important in advertising - iPROM - Expert opinions - Tomaž Tomšič

Contextual intelligence is becoming increasingly important in advertising

Tomaž Tomšič

As data protection restrictions tighten, advertisers are becoming more aware of the importance of ethical and transparent data use. The Transparency and Consent Framework 2.0 (TCF 2.0) went into effect on 15 August, encouraging publishers and providers of advertising technology solutions to be more transparent about consumer data protection. On the other hand, it has given users of digital media greater control over what information they share and with whom. As various regulations on consumer data privacy and protection restrict the access to third party, a more precise version of contextual targeting, i.e. contextual intelligence, is becoming more popular.

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How to predict changes in purchasing habits and why do we talk about data so much - iPROM - Expert opinions - Igor Mali

How to predict changes in purchasing habits and why do we talk about data so much?

Igor Mali

No textbook could have predicted the times in which we live and do business. COVID-19 certainly influences our purchasing habits, making it difficult for companies to forecast consumer behaviour. Therefore, data has become even more important than before because it helps you better understand your customers’ needs and respond accordingly. To help you achieve better results, I am providing the answers to some of your questions.

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