Why Brands Should Build Their Own Walled Garden for Digital Advertising: The Benefits of Leveraging First-Party Data and iPROM's Private DMP Solution - iPROM - Expert opinions - Miha Rejc

Why Brands Should Build Their Own Private Walled Garden for Digital Advertising: The Benefits of Leveraging First-Party Data and iPROM’s Private DMP Solution

Miha Rejc

Brands are increasingly looking for ways to take control of their digital advertising and marketing in order to ensure that their ad spend is being used effectively. Building a private walled garden can provide them with the data they need to make informed decisions about how and where to spend their advertising budget. A walled garden can be defined as a closed system or network where user content and activities are restricted to the boundaries of the garden.

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How Fraport Slovenija's Walled Garden Campaigns Are Consistently Producing Excellent Results and a Cost-Effective Return on Investment - iPROM - Expert opinions - Leon Brenčič

How Fraport Slovenija’s Private Walled Garden Campaigns Are Consistently Producing Excellent Results and a Cost-Effective Return on Investment

Leon Brenčič

Imagine being able to effectively address a predefined audience according to their interests and improve the effectiveness of advertising campaigns by using the perfect message at the right moment. This is exactly what Fraport Slovenia, the operator of Aerodrom Ljubljana, is now able to accomplish with their walled garden campaigns.

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Eliminating Bias in Ad Targeting: How iPROM Private DMP is Leading the Way - iPROM - Expert opinions - Simon Struna

Eliminating Bias in Ad Targeting: How iPROM Private DMP is Leading the Way

Simon Struna

Ad targeting has long been plagued by bias, with traditional methods relying on assumptions about demographics and failing to accurately represent the diverse and changing nature of modern consumers. As a result, many brands have struggled to reach and engage their target audience effectively, fuelling frustration and the rise of ad blocking technologies. However, iPROM Private DMP is here to change the rules to this game.

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The Importance of First-Party Data in Digital Advertising: Understanding the Differences Between First-, Second-, and Third-Party Data - iPROM Expert opinions - Nejc Lepen

The Importance of First-Party Data in Digital Advertising: Understanding the Differences Between First-, Second-, and Third-Party Data

Nejc Lepen

Have you ever thought about the different types of data used in digital advertising? If so, you’re not alone. In today’s digital world, data plays a crucial role in marketing efforts, and it’s important to understand the different types of data that are available and their potential applications.
In this blog post, we’ll be exploring the differences between first-party data, second-party data, and third-party data.

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WEB 3.0: Such an opportunity only comes around once every 10 to 15 years - iPROM Expert opinions - Nejc Lepen

WEB 3.0: Such an opportunity only comes around once every 10 to 15 years

Nejc Lepen

Nejc Lepen, iPROM’s CTO, shed light on the evolution of Web 3.0 – a developing digital environment that presents market players with a rare opportunity every 10 to 15 years. As the development of Web 3.0 advances, it is expanding beyond current capabilities such as dynamic web content like social networks and apps. With decentralization becoming more prominent, users are now at the center of the Web, with an emphasis on their values.

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Here-are-the-5-milestones-programmatic-advertising-will-reach-in-2022-iPROM-Experts-opinion-Monika-Curin

Here are the 5 milestones programmatic advertising will reach in 2022

Monika Čurin

Programmatic advertising is rapidly becoming the preferred choice for marketers to allocate their ad budgets. Driven by significant year-on-year growth, digital media buying has expanded to connected TV, outdoor displays and audio platforms. In 2021 alone, programmatic display advertising increased 41% in the US and 30% in Slovenia. These figures speak volumes of its efficacy as an effective and flexible option for any brand looking to reach target audiences more precisely than ever before. Let’s dive into explanation of how it works!

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Having your own data silos is crucial to effective real-time marketing - iPROM - Expert opinions - Tomaž Tomšič

Having your own data silos is crucial to effective real-time marketing

Tomaž Tomšič

We can leverage data and technology to target consumers more precisely and personalize advertising messages and online campaigns. Digitally mature companies that follow a digital first strategy know how important this is if you wish to compete in today’s highly networked, data-driven and constantly changing world. In this post, I have outlined the main benefits and features of this strategy.

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Successful retailers adapt their advertising budgets quickly and invest in digital media more than ever - iPROM - Expert opinions - Kristjan Pasar

Successful retailers adapt their advertising budgets quickly and invest in digital media more than ever

Kristjan Pasar

Retailers found themselves in the midst of the busiest shopping season of the year, when they cannot depend on the usual shopping patterns. The online purchase journey is again heavily emphasised and digital advertising is pivotal to effectively reaching the hyperconnected consumer. In this post, I’ve compiled some key tips on how to allocate your advertising resources as efficiently as possible among different digital channels during the New Year holidays and later during the January sale season while retaining your customers.

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As the importance of owning your own media grows, adequate advertising support will be key in 2022 - iPROM - Expert opinions - Uroš Končar

As the importance of owning your own media grows, adequate advertising support will be key in 2022

Uroš Končar

Greater control, above-average efficiency and an increased competitive advantage are the leading reasons why brands are increasingly shifting away from global technology platforms to their own media properties, content and data.

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Display advertising remains the flagship of successful brands in 2022  - iPROM - Expert opinions - Miloš Suša

Display advertising remains the flagship of successful brands in 2022

Miloš Suša

During turbulent times, the most successful companies increase their investment in display advertising. A joint iPROM and Valicon study shows that the majority of Slovenian advertisers will maintain or increase their investments in digital advertising in the future. In total, they will spend almost EUR 100 million on digital advertising in 2021, with display advertising receiving the largest slice of the pie. With the advent of advanced advertising technologies, display advertising has emerged as one of the most effective forms of advertising and gives online advertisers the most bang for their advertising buck.

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