New milestones for advertising in a privacy-first world
Growing privacy concerns are challenging consumer trust in digital advertising, while e-privacy and data management regulations are becoming increasingly stringent. Companies are looking for new ways to cultivate customer relationships based on transparency and respect for user and regulatory privacy.
The concept of ‘privacy-first’ has become necessary due to consumer expectations and regulatory frameworks. iPROM is a key player in this new era of advertising, focusing on independent advertising solutions that protect the privacy of online users.
Maja Gorjanc and Žiga Komac for COTRUGLI: The Digital Decade: The Power of Artificial Intelligence in Marketing and the (Proprietary) Data as the New Currency
In the article for Cotrugli Business School, Maja Gorjanc, Marketing Partner at iPROM, and Žiga Komac, CRO at iPROM, focused on marketing and advertising and highlighted why it is important for companies to invest in building their own data warehouses today.
Avtorji
- Alena Selimović 2
- Andraž Turel 1
- Andrej Beširevič 1
- Andrej Cetin 3
- Andrej Ivanec 11
- Anže Hribar 3
- Igor Mali 5
- Kristjan Pasar 1
- Leon Brenčič 13
- Luka Andrejak 3
- Maja Gorjanc 2
- Mateja Zupan 1
- Matjaž Fajfar 2
- Miha Rejc 6
- Miloš Suša 11
- Monika Čurin 1
- Nejc Lepen 9
- Sašo Fleiss 2
- Simon Struna 7
- Slaven Petrovič 3
- Tomaž Tomšič 14
- Uroš Končar 5
- Žiga Komac 1