About author

Prior to becoming an independent entrepreneur, Maja Gorjanc was the Director of Corporate Communications and Marketing at iPROM. Her previous experience includes work at Celjski sejem, Pristop, and Adrema. Before joining iPROM, she was responsible for managing product marketing and brand development at Akrapovič. Our partnership with Maja today involves event organization and research. She is also contributing her extensive experience and knowledge to help us develop and design complex communication and marketing strategies.
Maja Gorjanc and Žiga Komac for COTRUGLI School: The Digital Decade: The Power of Artificial Intelligence in Marketing and the (Proprietary) Data as the New Currency

Maja Gorjanc and Žiga Komac for COTRUGLI: The Digital Decade: The Power of Artificial Intelligence in Marketing and the (Proprietary) Data as the New Currency

Maja Gorjanc

In the article for Cotrugli Business School, Maja Gorjanc, Marketing Partner at iPROM, and Žiga Komac, CRO at iPROM, focused on marketing and advertising and highlighted why it is important for companies to invest in building their own data warehouses today.

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About author

Prior to becoming an independent entrepreneur, Maja Gorjanc was the Director of Corporate Communications and Marketing at iPROM. Her previous experience includes work at Celjski sejem, Pristop, and Adrema. Before joining iPROM, she was responsible for managing product marketing and brand development at Akrapovič. Our partnership with Maja today involves event organization and research. She is also contributing her extensive experience and knowledge to help us develop and design complex communication and marketing strategies.