For the fifth time in a row, representatives of the iPROM agency attended the Web Summit, a technological conference that is at the top of the event calendar of every expert in the field of digital technology.

At the conference SEMPL, iPROM, in cooperation with the client Atlantic Group and the Valicon market research company received the Golden Sempler in the category Best use of Data for the project »Argeta zelenjavni namazi« (Argeta vegetable spreads) – predictive digital advertising.

On Friday, 18 October, another prosperous iPROM Academy ended, where practical advice for effective digital advertising in various sectors was shared with participants by Leon Brenčič, Miloš Suša, Anže Hribar, Miha Rejc and Igor Mali, all coming from iPROM digital agency.

Simon Struna, Programmatic Ecosystem Specialist at iPROM, has talked to Marketing magazin on the manipulation of advertising technology platforms. In the article, he draws attention to the importance of long-term objectives in the company, brand safety and respect for users’ privacy.

iPROM, in cooperation with the Atlantic Group and the Valicon market research company, received the award for the most efficient digital project of 2019 (“Use of data”) for the project “Argeta zelenjavni namazi – predictive digital advertising” at the festival WEBSI Web Champions 2019.