What do technological innovations contribute to digital advertising?
Nowadays, technological development is exponentially quick; many innovations appearing on the market a couple of years ago will start being used for mass consumption in the years to come. The last leap of a similar size happened approximately ten years ago when smartphones appeared on the market, changing the manner in which we communicate, obtain information, and perform daily tasks. Our perception of the world has changed. We were all a part of this (r)evolution. The next giant leap is happening right this instant.
How do the use of data and advanced digital advertising technology help us identify the potential of the product market, sales opportunities, and the delivery of an advertising message at the right time, place, and device?
In advertising, a good story has become of key importance for the success of the brand. Stories explaining how, what and why a brand is offering something are creating the difference on the market.
Marketing experts agree that data are the new petrol and, as such, the new driving force behind modern marketing. Appropriately processed, interpreted and applied data enable companies to achieve a higher level of understanding when it comes to consumers, and a better possibility to create adapted content.
Today, consumers have more choice than ever before. During each of their interactions with a brand, they expect more and more responsiveness, engagement, and an increasingly important level of individual communication. The expectations of consumers are increasing; the question remains, however, of whether brands can also respond to them equally.
Marketing experts are increasingly interested in using the XDID manner of targeting users. This method provides for more personalised advertising, tailored to the user, taking into consideration their behaviour and their (purchasing) habits on different devices and channels. Without a thorough understanding of consumers who use several different devices every day, advertising will namely not be efficient; when capturing data, however, legislation must be taken into consideration
Change and innovation in digital marketing happen almost daily. Work in this field requires a knowledge of trends shaping the world of today; far more important, however, is to recognise trends that will be shaping the future.
The digital marketing revolution is happening extremely quickly. New technological innovations basically appear every day, meaning that digital advertising technologies must also change in real time.
The current applicative value of artificial intelligence in digital advertising.
All branches are becoming increasingly digitised, but the financial branch is among the leading ones for the number and the introduction of innovations into the branch. Changes in the financial industry are a consequence of the decentralisation of financial services, changes in consumers’ purchasing behaviour, and an increasing number of groundbreaking innovations brought into business models by different technological companies (so-called fin-tech).