About author

Andrej Beširevič is an expert with more than 13 years of experience with digital marketing communication in the automotive industry. He has established himself as one of the most prominent practitioners in the field. As part of his professional development, he has worked with renowned national and international brands that have applied his original gamification and bidding concepts to their global digital strategies. Among other things, he initiated the first online research related to the automotive industry. He started his career at Avto Triglav, where he worked with FCA on the digital communication of the Fiat, Alfa Romeo, Lancia, Ferrari and Maserati brands. He then embarked on an independent career path, during which he also provided design and organisation services for special creative concepts to iPROM. Andrej proved to be a reliable partner during his past cooperation and is now a full-time employee of iPROM.
Basic Terminology: JPG, EPS, PNG – how do they differ? - iPROM - blog - Andrej Beširevič

Basic Terminology: JPG, EPS, PNG – how do they differ?

Andrej Beširevič

Often, there is a miscommunication between the marketing department and the designers. It can already be tricky to properly understand the differences between the image files. For marketing experts to communicate better and easier with the designers, it is advisable for them to understand the basic terminology and the key characteristics of the most common image files. This facilitates communication between the departments and improves the efficiency of project implementation.

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About author

Andrej Beširevič is an expert with more than 13 years of experience with digital marketing communication in the automotive industry. He has established himself as one of the most prominent practitioners in the field. As part of his professional development, he has worked with renowned national and international brands that have applied his original gamification and bidding concepts to their global digital strategies. Among other things, he initiated the first online research related to the automotive industry. He started his career at Avto Triglav, where he worked with FCA on the digital communication of the Fiat, Alfa Romeo, Lancia, Ferrari and Maserati brands. He then embarked on an independent career path, during which he also provided design and organisation services for special creative concepts to iPROM. Andrej proved to be a reliable partner during his past cooperation and is now a full-time employee of iPROM.