No crypto-soup is ever eaten as hot as it's cooked - iPROM - Blog - Tomaž Tomšič

No crypto-soup is ever eaten as hot as it’s cooked

Tomaž Tomšič

A look into the past, the present and the future of using blockchain technology for the purpose of digital advertising.

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A good consumer experience is the key to success of a company (Part 2) - iPROM - Blog - Leon Brenčič

A good consumer experience is the key to success of a company (Part 2)

Leon Brenčič

In my previous blog, I wrote about the meaning of user and consumer experience, focussing on digital consumer experience. In this blog, I’d like to point out the key myths and recommendations in order to design a better consumer experience.

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Continued domination of digital advertising - iPROM - Blog - Andrej Ivanec

Continued domination of digital advertising

Andrej Ivanec

In May, IAB and IAB Europe issued their annual reports on digital advertising for 2017 for the United States of America and Europe. Andrej Ivanec, Digital Planning Director of iPROM, points out the key findings of both report.

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A good consumer experience is the key to success of a company (Part 1) - iPROM - Blog - Leon Brenčič

A good consumer experience is the key to success of a company (Part 1)

Leon Brenčič

As technology becomes more powerful, it is strongly altering buying behaviour and expectations of consumers. Instead of creating a user experience (UX), we are now focussing on designing a consumer experience (CX), based on creating experiences throughout the (digital) retail chain by exceeding expectations.

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The Future Of Advertising Is Programmatic - iPROM - Blog - Simon Struna

The Future Of Advertising Is Programmatic

Simon Struna

Digitization is transforming all industries while advertising builds new foundations for smart use of technology. In the world of advertising, the digital ecosystem is changing practically daily.

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