A look into the past, the present and the future of using blockchain technology for the purpose of digital advertising.
In my previous blog, I wrote about the meaning of user and consumer experience, focussing on digital consumer experience. In this blog, I’d like to point out the key myths and recommendations in order to design a better consumer experience.
In May, IAB and IAB Europe issued their annual reports on digital advertising for 2017 for the United States of America and Europe. Andrej Ivanec, Digital Planning Director of iPROM, points out the key findings of both report.
As technology becomes more powerful, it is strongly altering buying behaviour and expectations of consumers. Instead of creating a user experience (UX), we are now focussing on designing a consumer experience (CX), based on creating experiences throughout the (digital) retail chain by exceeding expectations.
Digitization is transforming all industries while advertising builds new foundations for smart use of technology. In the world of advertising, the digital ecosystem is changing practically daily.