Matjaž Fajfar for Media Marketing: How to move beyond the boundaries of walled advertising gardens ? - iPROM- Expert opinions - Matjaž Fajfar

Matjaž Fajfar for Media Marketing: How to move beyond the boundaries of walled advertising gardens or how does iPROM’s advertising technology effectively harness the power of the open web?

Matjaž Fajfar

In an interview with Media Marketing, Matjaž Fajfar, Expansion Manager for Adriatics and DACH at iPROM, outlines iPROM’s mission and strengths, discusses the growing importance of independent advertising technology solutions, and explains why the open web has become a fundamental ecosystem for powerful brands.

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Digital advertising: unlocking consumer activation and fostering loyalty - iPROM - Expert opinions - Slaven Petrovič

Digital Advertising: Unlocking Consumer activation and Fostering Loyalty

Slaven Petrovič

Despite uncertain economic conditions, digital advertising continues to grow, much like last year. Investments in digital advertising are firmly rooted in advertising budgets, driven by efficiency, measurability, real-time adaptability, and, most importantly, the ability to effectively reach today’s digitally empowered modern consumers. Therefore, it is imperative for brands to keep track of trends in media consumption, reach customers in a targeted manner and prioritise brand recall and reputation protection.

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Independent data management platforms for secure and efficient operation in the future - iPROM - Expert opinions - Tomaž Tomšič

Independent data management platforms for secure and efficient operation in the future

Tomaž Tomšič

Private, independent data management platforms for first-party data of users of enterprise-owned media play an important role in protecting data and ensuring user privacy. Unlike walled gardens, which are typically controlled by a single company or organization, private data management platforms enable greater independence in advertising and control over owned data. Investing in private data management platforms has become critical for organizations looking to ensure security, privacy and ePrivacy compliance. This empowers them to manage data effectively, target and personalize marketing efforts, and increase return on advertising investments. iPROM enables its customers to do this with its iPROM Private DMP.

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Marketing strategies in times of uncertainty: How to succeed even in a period of economic downturn? - iPROM - Expert opinions - Leon Brenčič

Marketing Strategies in Times of Uncertainty: How to Succeed Even in a Period of Economic Downturn?

Leon Brenčič

In the first quarter of 2023, the European economy showed encouraging growth indicators, but growth is slowing somewhat due to an uncertain macroeconomic environment and various factors affecting consumer sentiment. In Slovenia, economic growth has slowed compared to the last quarter of 2022. Inflation rates remain high and prices for goods, energy products and services are also rising. This could lead to declining consumer sentiment and a reduction in the consumer confidence indicator later in the year. We live in volatile times, and no one can predict what the second half of the year will bring.

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Display advertising helps strong brands stand out in the flood of media content - iPROM - Expert opinions - Andrej Ivanec

Display Advertising Helps Strong Brands Stand Out in the Flood of Media Content

Andrej Ivanec

Brands are like signposts for consumers and digital media is at the centre of information gathering where supply and demand intersect. The findings of the International Interactive Advertising Association’s (IAB) latest AdEx 2022 study reaffirm the key role of digital advertising, particularly display advertising, in enhancing brand visibility and establishing brands in a competitive marketplace. Despite the overwhelming volume of communication on the internet, advertisers are steadily increasing their investments in digital media, especially in display advertising based on first-party data. They have recognized the potential of this form of advertising for the long-term effectiveness of advertising efforts, the accurate targeting and the long-term consolidation of brand strength, ultimately resulting in increased sales.

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Data protection five years after the introduction of the General Data Protection Regulation and why we emphasize the importance of first-party data - iPROM - Expert opinions - Miha Rejc

Data Protection Five Years After the Introduction of the General Data Protection Regulation (GDPR) and Why We Emphasize the Importance of First-Party Data

Miha Rejc

It’s been five years since the General Data Protection Regulation (GDPR) went into effect, giving us all a few extra grey hairs. But it’s important to understand that all our efforts were worthwhile, since we are only now recognising that this was an important milestone in the overall regulation of data protection and privacy. In this post, I will cover the origins of the GDPR, highlight its impact over the past five years, discuss the effectiveness of the regulation, and explain the role of iPROM Private DMP as a solution for advertisers.

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Matjaž Fajfar at Digital Day Own your audience and take back control - iPROM - Expert opinions - Matjaž Fajfar

Matjaž Fajfar at Digital Day: Own Your Audience

Matjaž Fajfar

Matjaž Fajfar, Expansion Manager Adriatics and DACH at iPROM, gave a presentation at the Digital Day conference hosted by IAB Serbia, highlighting the growing importance of private first-party data management platforms, independent ad tech solutions and the role of first-party data in highly effective audience targeting through programmatic advertising platforms.

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Dominate the Post-Third-Party Cookie Era: Leverage First-Party Data to Gain Competitive Edge - iPROM - Expert opinions - Miloš Suša

Dominate the Post-Third-Party Cookie Era: Leverage First-Party Data to Gain Competitive Edge

Miloš Suša

For many years, third-party cookies have been an essential tool for digital marketers to gather data on consumer behaviour and personalize their advertising activities. However, with the rise of data privacy concerns and the phasing out of third-party cookies by major tech companies, marketers are scrambling for alternatives. In this new era when third-party cookies will no longer be a viable option, first-party data has become crucial for creating personalized advertising and gaining a competitive edge.

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Utilize the power of first-party data and advanced analytical tools for better results - iPROM - Expert opinions - Anže Hribar

Utilize the Power of First-Party Data and Advanced Analytical Tools for Better Results

Anže Hribar

In today’s rapidly evolving, technology-driven world, digital data remains critical to advertisers and companies are quickly recognizing the need to shift their focus to more sophisticated first-party data management platforms and analytics tools. To navigate this new landscape and optimize targeting strategies more effectively, we must first understand why independent first-party platforms and complementary analytical tools must be part of every advertiser’s toolkit.

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Independent Ad-Tech Solutions Give Brands Control, Greater ROI and a Secure Future - iPROM - Expert opinions - Tomaž Tomšič

Independent Ad-Tech Solutions Give Brands Control, Greater ROI and a Secure Future

Tomaž Tomšič

In today’s dynamic digital environment, we can no longer rely on the tech giants to deliver a high return on advertising investment. As we accelerate our move towards a cookieless era, brands must take ownership for their own data and invest in building their own media walled garden to stay competitive. By using independent Ad-Tech solutions such as iPROM Private DMP, which puts user data at the forefront of the decision-making process and does not share it with competitors, companies can use their data more effectively while gaining direct access to their desired customer segments. This will also improve the long-term performance of their marketing activities and advertising campaigns.

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