Marketing experts agree that data are the new petrol and, as such, the new driving force behind modern marketing. Appropriately processed, interpreted and applied data enable companies to achieve a higher level of understanding when it comes to consumers, and a better possibility to create adapted content.
Today, consumers have more choice than ever before. During each of their interactions with a brand, they expect more and more responsiveness, engagement, and an increasingly important level of individual communication. The expectations of consumers are increasing; the question remains, however, of whether brands can also respond to them equally.
Marketing experts are increasingly interested in using the XDID manner of targeting users. This method provides for more personalised advertising, tailored to the user, taking into consideration their behaviour and their (purchasing) habits on different devices and channels. Without a thorough understanding of consumers who use several different devices every day, advertising will namely not be efficient; when capturing data, however, legislation must be taken into consideration
Change and innovation in digital marketing happen almost daily. Work in this field requires a knowledge of trends shaping the world of today; far more important, however, is to recognise trends that will be shaping the future.
The digital marketing revolution is happening extremely quickly. New technological innovations basically appear every day, meaning that digital advertising technologies must also change in real time.
The current applicative value of artificial intelligence in digital advertising.
All branches are becoming increasingly digitised, but the financial branch is among the leading ones for the number and the introduction of innovations into the branch. Changes in the financial industry are a consequence of the decentralisation of financial services, changes in consumers’ purchasing behaviour, and an increasing number of groundbreaking innovations brought into business models by different technological companies (so-called fin-tech).
In 2018, 80 per cent of ads will have been programatically leased.
A look into the past, the present and the future of using blockchain technology for the purpose of digital advertising.
In my previous blog, I wrote about the meaning of user and consumer experience, focussing on digital consumer experience. In this blog, I’d like to point out the key myths and recommendations in order to design a better consumer experience.