![Analytical tools - the key to understanding the purchase journey and making the right business decisions - iPROM - Expert opinions - Anže Hribar](https://iprom.eu/files/2024/04/Analytical-tools-the-key-to-understanding-the-purchase-journey-and-making-the-right-business-decisions-iPROM-Expert-opinions-Anze-Hribar-600x316.png)
Analytical tools – the key to understanding the purchase journey and making the right business decisions
Any business looking to succeed in the digital era needs to understand the consumer’s purchase journey, as consumers have endless options and channels for shopping. iPROM collaborates with Valicon to conduct market research and can use data analysis and interpretation to improve the customer experience and increase competitiveness in the market. This research focuses on the Slovenian consumers’ purchase journeys across various product categories, monitoring changes in their purchase behaviour over time.
![Cookiepocalypse 2024: the road to independent and effective digital advertising - iPROM - Expert opinions - Anže Hribar](https://iprom.eu/files/2024/01/Cookiepocalypse-2024-the-road-to-independent-and-effective-digital-advertising-iPROM-Expert-opinions-Anze-Hribar1-600x316.png)
Cookiepocalypse 2024: the road to independent and effective digital advertising
The year 2024 will mark an important milestone in the digital advertising and marketing ecosystem – the end of third-party cookies, known as the ‘cookiepocalypse’. This change is a direct response to the growing user demands for more privacy and the changing regulatory landscape. Marketers face the challenge of fundamentally rethinking their strategies to navigate this new environment successfully.
![Utilize the power of first-party data and advanced analytical tools for better results - iPROM - Expert opinions - Anže Hribar](https://iprom.eu/files/2023/04/Utilize-the-power-of-first-party-data-and-advanced-analytical-tools-for-better-results-iPROM-Expert-opinions-Anze-Hribar-600x316.png)
Utilize the Power of First-Party Data and Advanced Analytical Tools for Better Results
In today’s rapidly evolving, technology-driven world, digital data remains critical to advertisers and companies are quickly recognizing the need to shift their focus to more sophisticated first-party data management platforms and analytics tools. To navigate this new landscape and optimize targeting strategies more effectively, we must first understand why independent first-party platforms and complementary analytical tools must be part of every advertiser’s toolkit.
Avtorji
- Alena Selimović 2
- Andraž Turel 1
- Andrej Beširevič 1
- Andrej Cetin 3
- Andrej Ivanec 11
- Anže Hribar 3
- Igor Mali 5
- Kristjan Pasar 1
- Leon Brenčič 13
- Luka Andrejak 3
- Maja Gorjanc 3
- Mateja Zupan 1
- Matjaž Fajfar 2
- Miha Rejc 6
- Miloš Suša 13
- Monika Čurin 1
- Nejc Lepen 10
- Sašo Fleiss 2
- Simon Struna 7
- Slaven Petrovič 3
- Tomaž Tomšič 16
- Uroš Končar 5
- Žiga Komac 1