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Andraž Turel, Junior Marketing Advisor
Back to digital basics: Symbiosis of push and pull - iPROM - Blog - Andraž Turel

Back to digital basics: Symbiosis of push and pull

Andraž Turel

Day and night, plus and minus, yin and yang – they all have something in common: one element cannot exist without the other. We know such an example also in the digital ecosystem. These are pushing and pulling forces by which we are trying to influence the behaviour of digital media users. Of course, the strategies differ because of the endlessness of push/pull opportunities.

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About author

Andraž Turel, Junior Marketing Advisor