About author
She successfully integrates her analytical attitude into the development of advanced analytical solutions and implementations, data analysis and the preparation and management of advertising campaigns. The constant desire to learn and grow drives her to search for new, out-of-the-box analytical solutions for the open web.
Expert Debunks Myths and Truths about Attribution Models in Marketing: Why Relying Solely on Google Analytics Can Be Misleading and How Advanced Attribution Models Can Give a More Accurate Understanding of the Impact of Display Ads
Advertisers want to know which advertising investments will have the greatest impact. In her blog post, Alena Selimović, an analyst at iPROM, debunks the myths and truths surrounding attribution models used in marketing. It is not always easy to identify the advertising channels where spending advertising budgets makes sense. When making marketing decisions, many rely solely on data found in Google Analytics. But to truly understand the sources of traffic to your website and sales, you should not rely solely on the ubiquitous Google solution.
About author
She successfully integrates her analytical attitude into the development of advanced analytical solutions and implementations, data analysis and the preparation and management of advertising campaigns. The constant desire to learn and grow drives her to search for new, out-of-the-box analytical solutions for the open web.