Harnessing Multi-Channel Data-Driven Marketing Strategies with 1st Party Data
Marketing and advertising are evolving quickly in response to increasingly rapid changes in user behaviour and agile responses by companies that are increasingly aware of the importance of privacy and quick adoption of new technologies. Businesses respond to these trends and the needs of the environment are increasingly employing strategies that put the consumer first and create sustainable value for everyone involved in the marketing process – consumers, brands, publishers and technology partners. In this blog post, I will focus on how critical it is to understand how advertising fits into the entire purchasing journey of the consumer, which has become highly intertwined, multi-channel, and full of opportunity for conversion at every point of contact.
Expert Debunks Myths and Truths about Attribution Models in Marketing: Why Relying Solely on Google Analytics Can Be Misleading and How Advanced Attribution Models Can Give a More Accurate Understanding of the Impact of Display Ads
Advertisers want to know which advertising investments will have the greatest impact. In her blog post, Alena Selimović, an analyst at iPROM, debunks the myths and truths surrounding attribution models used in marketing. It is not always easy to identify the advertising channels where spending advertising budgets makes sense. When making marketing decisions, many rely solely on data found in Google Analytics. But to truly understand the sources of traffic to your website and sales, you should not rely solely on the ubiquitous Google solution.
Avtorji
- Alena Selimović 2
- Andraž Turel 1
- Andrej Beširevič 1
- Andrej Cetin 3
- Andrej Ivanec 13
- Anže Hribar 5
- Dejan Levičar 1
- Igor Mali 5
- Kristjan Pasar 1
- Leon Brenčič 14
- Luka Andrejak 3
- Maja Gorjanc 3
- Mateja Zupan 1
- Matjaž Fajfar 2
- Miha Rejc 6
- Miloš Suša 14
- Monika Čurin 1
- Nejc Lepen 10
- Sašo Fleiss 2
- Simon Struna 7
- Slaven Petrovič 3
- Tomaž Tomšič 18
- Uroš Končar 5
- Žiga Komac 1