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Igor Mali, COO
Data based advertising needs a good strategy How to obtain relevant data - iPROM - blog - Igor Mali

Data-based advertising needs a good strategy: How to obtain relevant data?

Igor Mali

Marketing experts agree that data are the new petrol and, as such, the new driving force behind modern marketing. Appropriately processed, interpreted and applied data enable companies to achieve a higher level of understanding when it comes to consumers, and a better possibility to create adapted content.

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About author

Igor Mali, COO