Developing data management strategy: What other departments of your company know about your customers?
A comprehensive overview of the collected data in all departments of the company improves the business decision-making and competitiveness of the company on the market.
Data-based advertising needs a good strategy: How to obtain relevant data?
Marketing experts agree that data are the new petrol and, as such, the new driving force behind modern marketing. Appropriately processed, interpreted and applied data enable companies to achieve a higher level of understanding when it comes to consumers, and a better possibility to create adapted content.