GDPR Selling data for money - iPROM - Blog - Igor Mali

GDPR: Selling data for money?

Igor Mali

Before its statutory introduction, the GDPR was feared by many companies. Now, more than a year and a half later, one thing is clear: companies operating in accordance with the GDPR are one step ahead of their competitors, since consumers trust them more.

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Developing data management strategy: What other departments of your company know about your customers? - iPROM - blog - Igor Mali

Developing data management strategy: What other departments of your company know about your customers?

Igor Mali

A comprehensive overview of the collected data in all departments of the company improves the business decision-making and competitiveness of the company on the market.

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Data based advertising needs a good strategy How to obtain relevant data - iPROM - blog - Igor Mali

Data-based advertising needs a good strategy: How to obtain relevant data?

Igor Mali

Marketing experts agree that data are the new petrol and, as such, the new driving force behind modern marketing. Appropriately processed, interpreted and applied data enable companies to achieve a higher level of understanding when it comes to consumers, and a better possibility to create adapted content.

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