
Contextual targeting: Make sure your ads appear next to the right content
Contextual targeting is the approach that online advertisers use and have known for a long time. It has been set as a standard in iPROM for a long time. Why has it become even more important today? And why are the experts attaching even greater importance to it in the coming years? If we combine the growing importance of brand security and ad serving with relevant content with performance, the answer is clear. This advanced form of targeting based on content or media platform, device, time and location offers space to advertisers for more precise user addressing with the right user-tailored content.
Avtorji
- Alena Selimović 2
- Andraž Turel 1
- Andrej Beširevič 1
- Andrej Cetin 3
- Andrej Ivanec 10
- Anže Hribar 1
- Igor Mali 5
- Kristjan Pasar 1
- Leon Brenčič 11
- Luka Andrejak 3
- Mateja Zupan 1
- Matjaž Fajfar 2
- Miha Rejc 6
- Miloš Suša 10
- Monika Čurin 1
- Nejc Lepen 9
- Sašo Fleiss 2
- Simon Struna 5
- Slaven Petrovič 3
- Tomaž Tomšič 10
- Uroš Končar 5