About author

Sašo Fleiss began his career at Parada, where he was mainly responsible for creative and design concepts, brand development, project management, and team management. Following this, he worked as a Sales and Client Relations Manager at ClickAttack, where he was responsible for developing new partnerships, acquiring new clients, and managing more complex projects, and later joined Večer as a Digital Marketing and Sales Consultant. After falling in love with digital marketing, he joined iPROM's media specialist team with the desire to understand the complex digital ecosystem, where he oversees client relations and project management.
Where is digital transformation leading retailers? - iPROM - Expert opinions - Sašo Fleiss

Where is digital transformation leading retailers

Sašo Fleiss

The meteoric rise of digital advertising and new marketing trends have revolutionised the FMCG industry. From smart shopping carts to maximising advertising investments, companies are adapting their business models to the new reality. Read this post to learn about the key trends transforming the industry and retailers that are emerging as winners from the crisis.

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Personal care brands - now is the time to take full advantage of digital channels - iPROM - Blog -  Sašo Fleiss

Personal care brands – now is the time to take full advantage of digital channels

Sašo Fleiss

Sales of personal care products are one of the fastest growing segments of the online store, pushing the boundaries every year and achieving record returns. There are countless sellers on the World Wide Web, but only a few take the full advantage of the power of digital communication and advertising.

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About author

Sašo Fleiss began his career at Parada, where he was mainly responsible for creative and design concepts, brand development, project management, and team management. Following this, he worked as a Sales and Client Relations Manager at ClickAttack, where he was responsible for developing new partnerships, acquiring new clients, and managing more complex projects, and later joined Večer as a Digital Marketing and Sales Consultant. After falling in love with digital marketing, he joined iPROM's media specialist team with the desire to understand the complex digital ecosystem, where he oversees client relations and project management.