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Andrej Cetin, Technical Operations Director
Advertising in the framework of managing customer experience CX - iPROM - Blog - Andrej Cetin

Advertising in the framework of managing customer experience (CX)

Andrej Cetin

Today, consumers have more choice than ever before. During each of their interactions with a brand, they expect more and more responsiveness, engagement, and an increasingly important level of individual communication. The expectations of consumers are increasing; the question remains, however, of whether brands can also respond to them equally.

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How will new technologies affect our purchase experiences - iPROM - Blog - Andrej Cetin

How will new technologies affect our purchase experiences?

Andrej Cetin

Change and innovation in digital marketing happen almost daily. Work in this field requires a knowledge of trends shaping the world of today; far more important, however, is to recognise trends that will be shaping the future.

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About author

Andrej Cetin, Technical Operations Director