About author

Andrej Cetin is a full-time employee of iPROM, where he is responsible for the organisation and coordination of all operational processes related to serving and optimizing ads. He joined the iPROM team more than a decade ago to support the technical and media departments. He was involved in the design and development of iPROM AdServer. With many years of experience and invaluable knowledge in digital media ad campaign execution and optimisation, Andrej is considered one of the leading experts in this field among the professional public. He is therefore also responsible for transferring knowledge within the team. In his long career, he has advised numerous online publishers on how to increase profitability from advertising revenue. His dedicated work is of paramount importance to iPROM.
Increasing advertising effectiveness with a single data source - iPROM - Expert opinions - Andrej Cetin

Increasing advertising effectiveness with a single data source

Andrej Cetin

When we talk to our clients about the advantages of digital advertising compared over its traditional forms, we repeatedly refer to its effectiveness, measurability and the ability to adapt advertising campaigns in real time. These are the key benefits of digital advertising, which give companies better returns when it comes to advertising investments. Of course, modern digital advertising is fuelled by data, which has become a precious commodity. However, the growth in usage increasingly calls for the use of a single data source, as this is the only way to ensure comprehensive and transparent insight into the performance of advertising campaigns.

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Advertising in the framework of managing customer experience CX - iPROM - Blog - Andrej Cetin

Advertising in the framework of managing customer experience (CX)

Andrej Cetin

Today, consumers have more choice than ever before. During each of their interactions with a brand, they expect more and more responsiveness, engagement, and an increasingly important level of individual communication. The expectations of consumers are increasing; the question remains, however, of whether brands can also respond to them equally.

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How will new technologies affect our purchase experiences - iPROM - Blog - Andrej Cetin

How will new technologies affect our purchase experiences?

Andrej Cetin

Change and innovation in digital marketing happen almost daily. Work in this field requires a knowledge of trends shaping the world of today; far more important, however, is to recognise trends that will be shaping the future.

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About author

Andrej Cetin is a full-time employee of iPROM, where he is responsible for the organisation and coordination of all operational processes related to serving and optimizing ads. He joined the iPROM team more than a decade ago to support the technical and media departments. He was involved in the design and development of iPROM AdServer. With many years of experience and invaluable knowledge in digital media ad campaign execution and optimisation, Andrej is considered one of the leading experts in this field among the professional public. He is therefore also responsible for transferring knowledge within the team. In his long career, he has advised numerous online publishers on how to increase profitability from advertising revenue. His dedicated work is of paramount importance to iPROM.