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Know the true value of first-party data
Consumers increasingly value privacy and personalised treatment, making it necessary for companies and brands to take control of their own first-party data. Rather than relying on external sources such as third-party cookies, companies need to focus on the data they collect directly through user interactions. First-party data provides a valuable basis for creating personalised experiences and improving the effectiveness of future marketing strategies.
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Avtorji
- Alena Selimović 2
- Andraž Turel 1
- Andrej Beširevič 1
- Andrej Cetin 3
- Andrej Ivanec 13
- Anže Hribar 5
- Dejan Levičar 1
- Igor Mali 5
- Kristjan Pasar 1
- Leon Brenčič 14
- Luka Andrejak 3
- Maja Gorjanc 3
- Mateja Zupan 1
- Matjaž Fajfar 2
- Miha Rejc 6
- Miloš Suša 14
- Monika Čurin 1
- Nejc Lepen 10
- Sašo Fleiss 2
- Simon Struna 7
- Slaven Petrovič 3
- Tomaž Tomšič 18
- Uroš Končar 5
- Žiga Komac 1