About author

Simon Cetin is the founder and partner of iPROM.
Simon Cetin for Marketing magazin: Artificial intelligence creates new standards - iPROM - Expert opinions - Simon Cetin

Simon Cetin for Marketing magazin: Artificial intelligence creates new standards

Simon Cetin

Writing for Marketing magazin, Simon Cetin, Partner at iPROM and Head of Retoba, summed up the key achievements and projects that defined 2024 and outlined the trends set to shape the future of advertising in the coming years. He highlighted the innovative use of first-party data and advanced AI solutions, poised to define new standards in personalisation and user experience.

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About author

Simon Cetin is the founder and partner of iPROM.