Simon Cetin, founder and partner at iPROM and founder and head of the Retoba laboratory, spoke with the Slovenian Marketing Association about the future of marketing in the age of artificial intelligence. In the interview, he emphasized that artificial intelligence (AI) is no longer merely a tool for increasing efficiency, but a strategic interlocutor in thinking, creating, and decision-making. He shared his insights with the Slovenian Marketing Association on how AI will reshape marketing practices and what opportunities and responsibilities this transformation brings for companies and individuals.

Simon Cetin, founder and partner at iPROM and head of the Retoba Lab, emphasized the importance of data sovereignty in digital advertising in an article for Marketing magazin. He argued that companies without the vision to build their own data ecosystems end up paying others to access and activate their own data, which in the long run puts them in a dependent position and drives up marketing costs.

Writing for Marketing magazin, Simon Cetin, Partner at iPROM and Head of Retoba, summed up the key achievements and projects that defined 2024 and outlined the trends set to shape the future of advertising in the coming years. He highlighted the innovative use of first-party data and advanced AI solutions, poised to define new standards in personalisation and user experience.