Hyper-personalization of advertising uses advanced data technologies to create advertising messages that are precisely tailored to individual users. While we’ve been discussing this concept in digital advertising circles for some time, the use of artificial intelligence (AI) takes it to a whole new level. Rather than relying on generic ads that appeal to a broad audience, hyper-personalization enables the creation of content that responds directly to users’ unique interests, behaviors and needs.

Often, there is a miscommunication between the marketing department and the designers. It can already be tricky to properly understand the differences between the image files. For marketing experts to communicate better and easier with the designers, it is advisable for them to understand the basic terminology and the key characteristics of the most common image files. This facilitates communication between the departments and improves the efficiency of project implementation.