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Kristjan Pasar is a specialist in online media whose love for digital marketing and desire to understand how the digital media ecosystem works brought him to iPROM. As a digital concept expert and iPROM Spider Ad product manager, he is responsible for new business development and helping brands realise the full potential of their digital advertising investments. With perseverance, grit and openness to new challenges, he is looking for the most effective ways to achieve the desired online results, providing strategic advice and ensuring the smooth running of digital advertising campaigns.
Successful retailers adapt their advertising budgets quickly and invest in digital media more than ever - iPROM - Expert opinions - Kristjan Pasar

Successful retailers adapt their advertising budgets quickly and invest in digital media more than ever

09. 12. 2021, Kristjan Pasar

Retailers found themselves in the midst of the busiest shopping season of the year, when they cannot depend on the usual shopping patterns. The online purchase journey is again heavily emphasised and digital advertising is pivotal to effectively reaching the hyperconnected consumer. In this post, I’ve compiled some key tips on how to allocate your advertising resources as efficiently as possible among different digital channels during the New Year holidays and later during the January sale season while retaining your customers.

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About author

Kristjan Pasar is a specialist in online media whose love for digital marketing and desire to understand how the digital media ecosystem works brought him to iPROM. As a digital concept expert and iPROM Spider Ad product manager, he is responsible for new business development and helping brands realise the full potential of their digital advertising investments. With perseverance, grit and openness to new challenges, he is looking for the most effective ways to achieve the desired online results, providing strategic advice and ensuring the smooth running of digital advertising campaigns.

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