Successful retailers adapt their advertising budgets quickly and invest in digital media more than ever
Retailers found themselves in the midst of the busiest shopping season of the year, when they cannot depend on the usual shopping patterns. The online purchase journey is again heavily emphasised and digital advertising is pivotal to effectively reaching the hyperconnected consumer. In this post, I’ve compiled some key tips on how to allocate your advertising resources as efficiently as possible among different digital channels during the New Year holidays and later during the January sale season while retaining your customers.
Avtorji
- Alena Selimović 2
- Andraž Turel 1
- Andrej Beširevič 2
- Andrej Cetin 3
- Andrej Ivanec 13
- Anže Hribar 5
- Dejan Levičar 1
- Igor Mali 5
- Kristjan Pasar 1
- Leon Brenčič 14
- Luka Andrejak 3
- Maja Gorjanc 3
- Mateja Zupan 1
- Matjaž Fajfar 2
- Miha Rejc 6
- Miloš Suša 14
- Monika Čurin 1
- Nejc Lepen 10
- Sašo Fleiss 2
- Simon Cetin 2
- Simon Struna 7
- Slaven Petrovič 3
- Tomaž Tomšič 19
- Uroš Končar 5
- Žiga Komac 1