Data-based advertising: Sales data analysis and digital advertisement tactics directly stimulating sales (Part 4)
Trademarks with a clearly defined data marketing strategy and an insight into the needs of their consumers are able to use adapted activities to target consumers in a more comprehensive, efficient manner.
A good consumer experience is the key to success of a company (Part 2)
In my previous blog, I wrote about the meaning of user and consumer experience, focussing on digital consumer experience. In this blog, I’d like to point out the key myths and recommendations in order to design a better consumer experience.
A good consumer experience is the key to success of a company (Part 1)
As technology becomes more powerful, it is strongly altering buying behaviour and expectations of consumers. Instead of creating a user experience (UX), we are now focussing on designing a consumer experience (CX), based on creating experiences throughout the (digital) retail chain by exceeding expectations.
Avtorji
- Alena Selimović 2
- Andraž Turel 1
- Andrej Beširevič 1
- Andrej Cetin 3
- Andrej Ivanec 11
- Anže Hribar 3
- Igor Mali 5
- Kristjan Pasar 1
- Leon Brenčič 13
- Luka Andrejak 3
- Maja Gorjanc 2
- Mateja Zupan 1
- Matjaž Fajfar 2
- Miha Rejc 6
- Miloš Suša 11
- Monika Čurin 1
- Nejc Lepen 10
- Sašo Fleiss 2
- Simon Struna 7
- Slaven Petrovič 3
- Tomaž Tomšič 14
- Uroš Končar 5
- Žiga Komac 1