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After studying marketing communications at the Faculty of Social Sciences, Mateja Zupan trained as a marketing assistant at Smart AD. She then continued her career as a freelance entrepreneur and consulted for companies in the fields of marketing and advertising. In the past, she has worked with iPROM on exceptional projects where clients' marketing challenges were tied to the latest digital channels. Today, she is an online media expert at iPROM.
Contextual targeting: Make sure your ads appear next to the right content - iPROM - Blog - Mateja Zupan

Contextual targeting: Make sure your ads appear next to the right content

04. 08. 2020, Mateja Zupan

Contextual targeting is the approach that online advertisers use and have known for a long time. It has been set as a standard in iPROM for a long time. Why has it become even more important today? And why are the experts attaching even greater importance to it in the coming years? If we combine the growing importance of brand security and ad serving with relevant content with performance, the answer is clear. This advanced form of targeting based on content or media platform, device, time and location offers space to advertisers for more precise user addressing with the right user-tailored content.

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About author

After studying marketing communications at the Faculty of Social Sciences, Mateja Zupan trained as a marketing assistant at Smart AD. She then continued her career as a freelance entrepreneur and consulted for companies in the fields of marketing and advertising. In the past, she has worked with iPROM on exceptional projects where clients' marketing challenges were tied to the latest digital channels. Today, she is an online media expert at iPROM.

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