Login

About author

Monika Čurin has extensive experience in digital marketing, especially as a web analyst and product manager for the business segment. She also gained professional experience over several years at A1 Slovenia, where, among other things, she played a key role in developing advanced digital solutions for the business segment. She works at iPROM as a product manager, responsible for co-designing iPROM's product portfolio and product strategies. Monika works closely with the development department to achieve short- and long-term goals for the Adriatic region and ensure their alignment with the company's business strategy. Her years of experience with strategic design and management of cutting-edge and strategically important solutions, also in the international setting, are of significant value.
Here-are-the-5-milestones-programmatic-advertising-will-reach-in-2022-iPROM-Experts-opinion-Monika-Curin

Here are the 5 milestones programmatic advertising will reach in 2022

28. 03. 2022, Monika Čurin

Programmatic advertising is rapidly becoming the preferred choice for marketers to allocate their ad budgets. Driven by significant year-on-year growth, digital media buying has expanded to connected TV, outdoor displays and audio platforms. In 2021 alone, programmatic display advertising increased 41% in the US and 30% in Slovenia. These figures speak volumes of its efficacy as an effective and flexible option for any brand looking to reach target audiences more precisely than ever before. Let’s dive into explanation of how it works!

Read more

About author

Monika Čurin has extensive experience in digital marketing, especially as a web analyst and product manager for the business segment. She also gained professional experience over several years at A1 Slovenia, where, among other things, she played a key role in developing advanced digital solutions for the business segment. She works at iPROM as a product manager, responsible for co-designing iPROM's product portfolio and product strategies. Monika works closely with the development department to achieve short- and long-term goals for the Adriatic region and ensure their alignment with the company's business strategy. Her years of experience with strategic design and management of cutting-edge and strategically important solutions, also in the international setting, are of significant value.

Avtorji