During turbulent times, the most successful companies increase their investment in display advertising. A joint iPROM and Valicon study shows that the majority of Slovenian advertisers will maintain or increase their investments in digital advertising in the future. In total, they will spend almost EUR 100 million on digital advertising in 2021, with display advertising receiving the largest slice of the pie. With the advent of advanced advertising technologies, display advertising has emerged as one of the most effective forms of advertising and gives online advertisers the most bang for their advertising buck.

According to recent research by iPROM and Valicon, display advertising is the most popular form of digital advertising, even among domestic brands. Read this post to learn about its strengths, why it’s prioritized by the leading advertisers and how it’s delivering results.

The pandemic has left its mark on all industries and many businesses worldwide and the automotive industry is among those facing major challenges. The changes impacted the supply chain and production as well as its ability to meet customer demand. To date, the industry has already adjusted to the new situation somewhat, but for its long-term recovery it will be even more important to take into account the changing consumer purchasing patterns and habits, as well as the changing media/advertising landscape.

Car shopping is on the rise again, but is moving online. During the pandemic, online shopping has become a strong part of the shopping habits of Slovenian consumers. However, buying a car is more complex than buying consumer goods, and car dealers cannot completely digitalize their purchase journeys just yet. What are the obstacles and how can dealers overcome them in the coming years, which will be critical to the recovery of the automotive industry?

While banks previously did not fully take advantage of digital technology, the past year has seen significant strides in their digital transformation. While they’ve managed to digitalize new processes and deploy services for contactless remote commerce in just a few months, they still have their work cut out for them in the future. Read this post to find out how the traditional banking industry is adapting to the new environment and the things that will have a huge impact on its future.

The automotive industry faces several challenges, despite the impressive global sales figures achieved in recent years (68.2 million cars in 2018 and 65.5 million in 2019). Lockdown measures have led to the closure of production facilities, disruptions in supply chains and a drop in walk-in traffic at retail outlets. On the other hand, this year has seen a renewed interest in car purchases. How is the automotive industry coping with the challenges and where do we stand after the first quarter of the year?

A best practice example of leveraging digital media for branding and accelerating sales by using intelligent advertising technologies and advanced databases.

The digital transformation of the media inventory of Ljubljana Jože Pučnik Airport is an example of good practice for monetizing proprietary media assets.

During the epidemic, display advertising was the most prevalent form of advertising, among other things because it offered brand protection and safety.

As data protection restrictions tighten, advertisers are becoming more aware of the importance of ethical and transparent data use. The Transparency and Consent Framework 2.0 (TCF 2.0) went into effect on 15 August, encouraging publishers and providers of advertising technology solutions to be more transparent about consumer data protection. On the other hand, it has given users of digital media greater control over what information they share and with whom. As various regulations on consumer data privacy and protection restrict the access to third party, a more precise version of contextual targeting, i.e. contextual intelligence, is becoming more popular.