The meteoric rise of digital advertising and new marketing trends have revolutionised the FMCG industry. From smart shopping carts to maximising advertising investments, companies are adapting their business models to the new reality. Read this post to learn about the key trends transforming the industry and retailers that are emerging as winners from the crisis.

Sales of personal care products are one of the fastest growing segments of the online store, pushing the boundaries every year and achieving record returns. There are countless sellers on the World Wide Web, but only a few take the full advantage of the power of digital communication and advertising.