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Tomaž Tomšič is a senior advisor and head of the iPROM Labs. As head of iPROM Labs, he has been researching new advertising and communication technologies for more than a decade. He has been a full-time employee of iPROM practically since its founding, which says a lot about him. He spends his spare time researching analytical methods for big data processing and exploring 3D printing technologies. He believes that by combining these technologies, the human species will be able to live and exist on other planets in the future. In his free time, Tomaž is also a passionate runner and participates in marathons.
The role of data and technology in hyper-personalisation - iPROM - Blog - Tomaž Tomšič

The role of data and technology in hyper-personalisation

24. 02. 2020, Tomaž Tomšič

Hyper-personalisation is becoming a key formula for the success of efficient advertising campaigns. Do you know what is hiding behind this notion?

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Micro-segmentation: the foundation of efficient digital media communication - iPROM - Blog - Tomaž Tomšič

Micro-segmentation: the foundation of efficient digital media communication

06. 02. 2020, Tomaž Tomšič

When it comes to marketing strategies, consumer segmentation has been lauded for quite some time now; its upgrade, micro-segmentation, represents an additional step towards building successful relationships with consumers.

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2020: the Year of Hyper-personalisation (Part 1) - iPROM - Blog - Tomaž Tomšič

2020: the Year of Hyper-personalisation (Part 1)

24. 01. 2020, Tomaž Tomšič

Build stronger relationships with your consumers through an even more focused and connected experience.

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No crypto-soup is ever eaten as hot as it's cooked - iPROM - Blog - Tomaž Tomšič

No crypto-soup is ever eaten as hot as it’s cooked

18. 11. 2018, Tomaž Tomšič

A look into the past, the present and the future of using blockchain technology for the purpose of digital advertising.

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About author

Tomaž Tomšič is a senior advisor and head of the iPROM Labs. As head of iPROM Labs, he has been researching new advertising and communication technologies for more than a decade. He has been a full-time employee of iPROM practically since its founding, which says a lot about him. He spends his spare time researching analytical methods for big data processing and exploring 3D printing technologies. He believes that by combining these technologies, the human species will be able to live and exist on other planets in the future. In his free time, Tomaž is also a passionate runner and participates in marathons.

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