The banking industry has been digitizing its services and processes in response to low margins and increased competition for several years now. As consumer appetite for digital services continues to grow, new banking technologies are springing up like mushrooms to transform the entire banking market. In this post, you’ll learn how traditional banks can reach consumers today, improve the customer experience, optimise their business and stay ahead of their competition.

No textbook could have predicted the times in which we live and do business. COVID-19 certainly influences our purchasing habits, making it difficult for companies to forecast consumer behaviour. Therefore, data has become even more important than before because it helps you better understand your customers’ needs and respond accordingly. To help you achieve better results, I am providing the answers to some of your questions.

Before its statutory introduction, the GDPR was feared by many companies. Now, more than a year and a half later, one thing is clear: companies operating in accordance with the GDPR are one step ahead of their competitors, since consumers trust them more.

A comprehensive overview of the collected data in all departments of the company improves the business decision-making and competitiveness of the company on the market.

Marketing experts agree that data are the new petrol and, as such, the new driving force behind modern marketing. Appropriately processed, interpreted and applied data enable companies to achieve a higher level of understanding when it comes to consumers, and a better possibility to create adapted content.