Change and innovation in digital marketing happen almost daily. Work in this field requires a knowledge of trends shaping the world of today; far more important, however, is to recognise trends that will be shaping the future.

The digital marketing revolution is happening extremely quickly. New technological innovations basically appear every day, meaning that digital advertising technologies must also change in real time.

The current applicative value of artificial intelligence in digital advertising.

All branches are becoming increasingly digitised, but the financial branch is among the leading ones for the number and the introduction of innovations into the branch. Changes in the financial industry are a consequence of the decentralisation of financial services, changes in consumers’ purchasing behaviour, and an increasing number of groundbreaking innovations brought into business models by different technological companies (so-called fin-tech).

In 2018, 80 per cent of ads will have been programatically leased.

A look into the past, the present and the future of using blockchain technology for the purpose of digital advertising.

In my previous blog, I wrote about the meaning of user and consumer experience, focussing on digital consumer experience. In this blog, I’d like to point out the key myths and recommendations in order to design a better consumer experience.

In May, IAB and IAB Europe issued their annual reports on digital advertising for 2017 for the United States of America and Europe. Andrej Ivanec, Digital Planning Director of iPROM, points out the key findings of both report.

As technology becomes more powerful, it is strongly altering buying behaviour and expectations of consumers. Instead of creating a user experience (UX), we are now focussing on designing a consumer experience (CX), based on creating experiences throughout the (digital) retail chain by exceeding expectations.

Digitization is transforming all industries while advertising builds new foundations for smart use of technology. In the world of advertising, the digital ecosystem is changing practically daily.